MOTIVATION

Motivation

Motivation is a process that starts with a physiological deficiency or need that activities a behavior or drive that is aimed at a goal. Motivation cannot be seen only the behavior can be seen.
Meaning of Motivation( Desire, wants, wishes, aims, goals, motives)

Needs Drives incentives

(Arise when there is an (Action oriented towards (Reduce or cut down the

unbalance of psychological) reaching the incentive) drive)

Primary Motives

Hunger, thirst, sleep, avoidance, pain ,sex

Secondary Motives

• Need to achieve (The degree of a person to accomplish challenging goals- Doing better than competitors)
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  Moderate risk taking
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  Need immediate feedback
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  Satisfaction with accomplish
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  Preoccupation with the task
• Need for power( to change or influence others to change attitudes)
• Dominant others to do so for personal goals
• Need for affiliation (Being accepted by many people)
• Need for security(Being protected against loss of income or economic disaster)
• Need for status (privilege)

Secondary Motives

• Love and care, Curiosity, Manipulation
• Intrinsic motives _Intangible , Invisible to others
• Extrinsic Motives-visible, tangible Promotions, rewards.

 Alderfer’s ERG Needs Maslows’ Hierarchy of need Herzberg Two factor

• Self actualization

(Personal growth, realization of potential)

• Esteem needs
(Titles, symbols, promotions, )

• Social needs
(Formal informal work groups)

• Security needs (Seniority plans, Insurance plans)

• Basic needs (Pay)